Self-taught designer beats unemployment

By: Palesa Makanyane


Printing and selling clothing items seem to be one of the trendy ways to beat youth unemployment in South Africa. But a young fashion designer from Ga-Marishane in Jane Furse decided to take a unique route to fulfill his passion for fashion.

Brutus Tshebesebe (27), a self-taught designer is a founder of the Alutacontinua brand. He designs quality unique clothes and different bags from scratch. He registered his business in 2017, although he has started designing clothes long before.

He believes designing clothes has always been in the genes of his family hence his great and grandparents were also self-taught designers.

However, Tshebetsebe is not only a fashion designer but a stylish-looking gentleman with ambitious ideas. You would think he’s a model with his elegant style, he wears his brand every single day.

Tshebetsebe’s designs roar art, he finds ways to make different clothing items every day. His wish is to inspire people with the same hustle and ambition.

“Challenges will always be there in a business but to succeed is when you’re willing to take risks. I have encountered many discouraging moments but the little support I get every day keeps me going,” he said.

He explains that there’s a story to tell behind his brand slogan “Pick and Shovel”. “It is inspired by the struggle of a black man, the rate of youth unemployment in South Africa. We pick ourselves up and shovel the way up, that is the only way to survive this unemployment pandemic,” he adds.


Thapelo Motseo

COMPANY BACKGROUND Sekhukhune Times was founded in 2015 for the purpose of providing Sekhukhune community and businesses with quality news. The business is operated within the Sekhukhune district municipality which consist of four municipality namely Fetakgomo Tubatse Local Municipality, Ephraim Mogale Local Municipality, Makhuduthamaga Local Municipality and Elias Motsoaledi Local Municipality . Sekhukhune Times help the readers to become aware of their surroundings from social life, to the news happening in the community and also not forgetting what’s happening on the outside world’ it brings you all the news in a convenient and simple language that community can understand and It is released every Thursday and distributed through various mine, shops, , pubiic institutions and in schools. Complimentary copies are distributed to advertisers. The publication is also available online Sekhukhune Times bring you all the news you need to know about the community, events coming up, speeches and also some tips on surviving student life as well as anything which you feel could be beneficial to students voicing out their opinions. MISSION . To became a cross border publication that will link young people from all corners of the world. . To became a source of information to the youth and community in general. .To became a tool for businesses big and small to market their products. .To serve as a communication tool for businesses, government, school and communities in general. .To offer jobs to young people and thus participate in eradicating unemployment, which is a major contributor to increase in crime, AIDS and poverty in our communities. .Provide auxiliary services such as printing, layout and design and photography for other institutions. . Sekhukhune Times is committed to providing the client with a quality product at competitive price within schedule. . At all time we will address and service the customers, requirements, comply with specifications, standards and technical requirements, act ethically and with dignity

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